- Understand the basics behind Facebook and ensure you’re ready to actually run ads using your advertising account.
- Understand the structure’s of campaigns and how to use the 3-Lane Method within your online advertising for success.
- Develop your 3 Lane Strategy and your 4-Part Advertising Pyramid, giving you an insane advantage over the competition when launching your campaigns.
- Setup and develop your audiences based on your own unique unfair advantages.
- Setup and develop your customer conversions, allowing you to properly track and ensure that you’re ready for success.
- Ensure that your online marketing funnel is fully ready to have ads deployed and your messaging and funnel flow allows for maximized ROI.
- Develop your budget, understand your Green Lights and ensure that you’ll create a Financial Success Program Overview, allowing you to know exactly what we’ll be covering across the 6 weeks of the program
- Understanding advertising copy, messaging and how it aligns with buyer mindsets.
- Setup of Image-Based Conversion Ads and development of your 3 main lead generation campaigns.
- Setup of your high-impact, low cost retargeting lead generation campaigns.
- Setup and development of your budget distribution strategy.
- Setup of your unique reach campaigns and retargeting.
- Setup of audience segmentation and Green Light Distribution.
- Launch of your first Facebook Ads.
- First level optimization and assessment of advertising.
- Budget distribution for lanes.
- Planning and development of your Advertising Pyramid.
- Development and launching of Lead Ads and Video Ads based on real-time market feedback.
- Audience segmenting, analysis and optimization Q&A #1.
- Deeper analysis and data action.
- Development of audience and Awareness Ads.
- Launch of Advertising Pyramid.
- Development of Like Campaigns for higher-engagement.
- Development of Page Post Engagement Campaigns, allowing you to create more attention and awareness with your audience.
- Development of Video View Campaigns, allowing you to be omnipresent with your audience.
- Creative types deep dive, allowing you to use types that make the most sense for your brand.
- Brand voice and using Open Looping and storytelling.
- Deeper optimization and audience split testing.
- Profitability and ROI time periods.
- Sale Ads using images, canvas, video and pre-selling.
- Campaign optimization, and duplication.
- Budget scaling and advanced tactics.
- Advanced retargeting and Micro-Targeting.
- Budget Cycling and Funnel Stacking.
- Audience Cycling.
- Final overview.