Each week for 6 weeks, you’ll complete a new step in the “Profitable Traffic Framework,” and by the time we’re finished you’ll have all the assets you need to roll out your own perpetual Profitable Traffic System.
Week 1: Core Concepts of Profitable Traffic Part 1
This module will teach you the foundations of how we think about traffic at DigitalMarketer and where it fits into YOUR business. We’ll establish goals and a “language” so that we’re on the same page throughout the workshop. You’ll craft a customer value journey for your business, audit your current marketing assets, and start working on your campaign planning canvas.
Week 2: Core Concepts of Profitable Traffic Part 2
Week two is where we start building the assets you’ll use in your ad campaigns. You’ll use our ad copy templates for cold, warm, and hot ads, we’ll build out targeting specific to your market, and start to conceptualize and create your ad images and videos. You’ll also learn how to build content assets you’ll need to send traffic to.
Week 3: Create Your Acquisition Campaign(s)
Module three is where you’ll get access to the first half of our traffic playbook. This week will focus on plays that help generate interest at the top of your funnel. You’ll select the right plays based off of your business’ current needs and execute on step-by-step instructions for building a high converting ad campaign.
Week 4: Create Your Monetization Campaign(s)
Module four is where you’ll get access to the last half of our traffic playbook. This week will focus on plays that help generate interest at the bottom of your funnel. You’ll select the right plays based off of your business’ current needs and execute on step-by-step instructions for building a high converting ad campaign.
Week 5: Launching, Structuring, and Optimization
This is the week you’ll actually LAUNCH your traffic system! We’ll cover best practices for structuring your Facebook campaigns, what you should be testing, and how to track. You’ll also learn optimization techniques for your traffic campaigns and landing pages.
Week 6 – Scaling, Measuring, and Troubleshooting
Module six is all about SCALING! You’ll learn how to scale your campaigns to different markets, and how to “trim the fat” from your campaigns (what’s not working). You’ll learn best practices for troubleshooting a campaign that may be failing and how to best measure the performance of your campaigns.
BONUS MODULE– Scaling with Google and YouTube
A big part of scaling is scaling to different traffic platforms. Although this course is focused heavily on Facebook, we didn’t forget about YouTube and Google! In this module, you’ll learn from two industry experts on how to set up high converting YouTube and Adwords campaigns to scale out your traffic system.
ABOUT YOUR INSTRUCTOR:
Molly Pittman is DigitalMarketer’s VP of Marketing and co-host of a #1 marketing podcast on iTunes, Perpetual Traffic. Molly is responsible for creating, optimizing, and maintaining DigitalMarketer’s traffic system with the goals of customer acquisition and revenue.
In her time at DigitalMarketer, Molly has personally spent over $6,000,000 on paid traffic and has generated over 700,000+ leads and tens of thousands of customers while still maintaining a positive return on ad spend. Molly has also consulted and advised over 150 brands (both online and offline) in markets such as: health and fitness, personal finance, beauty, crafts, professional practices, manufacturing and more…
The Profitable Traffic Framework Just. Flat. Works.
The Profitable Traffic Framework has been tested in dozens of markets and hundreds of offers, in everything from:
B2B to B2C…
digital to physical…
product-based to service-based…
online to offline…
So, whether you’re a tiny “kitchen table” startup or a massive enterprise, the Profitable Traffic Framework will work for you.