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Lynda – Advertising on Instagram


Lynda – Advertising on Instagram
Size: 130 MB | Duration: 0h 57m | Video: AVC (.mp4) 1280×800 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

In this course, marketing expert Anson Alexander explains how advertising works on Instagram and how Facebook Ads Manager works.

In this course, marketing expert Anson Alexander explains how advertising works on Instagram and how Facebook Ads Manager works. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. He also covers analytics so you can discover how to adjust your advertising efforts based on performance information you find in analytics reports.

* Using Instagram for Business
* Creating an Instagram business profile
* Using Facebook Ads Manager
* Creating and formatting ads
* Content specifications
* Creating a campaign
* Targeting ads
* Budgeting and scheduling campaigns