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Joanna Wiebe – 10x Facebook Ads

Contents

Welcome and Start Here! 5 mins Module One: Facebook and Instagram Ads 101 Facebook and Instagram Ads 101 16 mins Cheat Sheet: Stages of Awareness 259 KB How to Map a Lead Generation Funnel 10 mins How to Map a Webinar Funnel 6 mins How to Map a Challenge or Video Series Funnel 5 mins How to Map an Ecommerce Funnel 6 mins How to Map a Funnel from Scratch 5 mins Module Two: Anatomy of Facebook and Instagram Ads Anatomy of Facebook and Instagram ads 10 mins An Over the Shoulder Walk-Through of Ad Types 11 mins Resource: Facebook Ad Unit Guide Module Three: Gathering your Messages Gathering your Messages 8 mins Ninja Technique: Facebook Group Message Mining 14 mins Ninja Technique: How to Mine Amazon Reviews 8 mins Ninja Technique: How to Mine Twitter for Messages 5 mins Ninja Technique: Facebook Ad Competitor Research 7 mins Cheat Sheet: Voice of Customer Research Questions 721 KB Module Four: Mapping your Messages Mapping your Messages 8 mins Module Five: Writing High-Converting Messages Writing High-Converting Ad Copy 9 mins Value Proposition Rehab 10 mins Long Copy vs Short Copy 3 mins When You’re Ready to Write – Do This First 2 mins Step One- Reference your Funnel Map and Pick a Place to Start 4 mins Step Two- Write Down your Value Prop Variations 3 mins Step Three – Write your Headline Variations 15 mins Step Four – Write your Body Copy 37 mins Resource: Facebook Ad Copy Example Ad Copy Worksheet 58 KB Cheat Sheet: Value Proposition Checklist 197 KB Resource: Emojipedia for Facebook Friendly Emoji’s Resource: Facebook Bullet Point Emojis Module Six: Images and Videos Images and Videos 25 mins Resource: Creative Hub Gallery Resource: Creative Hub Ad Formats Resource: Facebook Text Checker Cheat Sheet: Do’s and Dont’s 121 KB Anatomy of a One-Minute Video 211 KB Livestream Script: Educational/ Value-Add Content 151 KB Livestream Script: Relationship-Building 121 KB Livestream Script: Case Study 136 KB Livestream Script: Sales 93.7 KB Resource: Copyright Free Images from Pexels.com Resource: Copyright Free Images from Unsplash.com Module Seven: Landing Pages that Convert Landing Pages that Convert 9 mins Cheat Sheet: Anatomy of a High-Converting Landing Page 279 KB Module Eight: Testing and How to Know if your Ads are “Working” Testing and How to Know if your Ads are “Working” 16 mins How to Troubleshoot a Campaign 13 mins Cheat Sheet: Rules of Thumb for Effective Testing 148 KB Cheat Sheet: Key Metrics and what they Mean 170 KB Cheat Sheet: Key Metrics and what they Mean Continued… 96.8 KB Module Nine: Red Flags How to Spot and Avoid Red Flag Situations 3 mins Cheat Sheet: Red Flags to Avoid 198 KB End of Module Quiz Bonus: Facebook Ad Compliance How to Write Facebook Ad Compliant Copy in Difficult Verticals 17 mins Resource: Facebook Ad Policies Quick-Start Videos Step One- Reference your Funnel Map and Pick a Place to Start 4 mins Step Two- Write Down your Value Prop Variations 3 mins Step Three- Write your Headline Variations 15 mins Step Four – Write your Body Copy 37 mins