Introducing: Mastering Project Roadmaps
Everything you need to increase your conversion rates, make your time more valuable, and set yourself up as a premium consultant.
In the summer of 2015, I got a Skype call from a long-time student of mine: Ben Lee, Co-Founder and CEO of Neon Roots. He took both Double Your Freelancing Rate and my Consultancy Masterclass, and we’ve also done off-and-on coaching sessions over the last 2 years. I knew he was successful and his agency was growing, but what I heard next from him blew me away:
“Brennan, I’m on track to do over a million dollars this year just selling Roadmapping alone!”
I dug deeper and found out that he’d standardized Roadmapping (or as he branded it, Rootstraps) as a prerequisite for all client projects.
He’d done hundreds of Roadmapping engagements, and even had to acquire a consultancy in Uruguay just to handle all the new projects that he and his team were closing.
He was exactly who I was looking for.
Here was somebody who had a treasure trove of raw data at his disposal, and who also had to go through the process of transitioning away from a project-first sales strategy.
I immediately knew I wanted to work with him to merge our two distinct styles of Roadmapping and put together the ultimate resource to help freelancers and agencies understand, sell, host, and deliver great Roadmapping engagements.
So over the years, we’ve been compiling raw sales calls and email exchanges with clients, generalizing the documents and materials we both use to pitch Roadmapping into a turnkey package that will help people start offering Roadmapping to their clients immediately.
I also flew out to Los Angeles to meet Ben and produced over 5 hours of in-depth and systematic video lessons and analysis.
The final product is guaranteed to equip you with the resources, documents, knowledge, client feedback, and everything else you need to Master Project Roadmaps.
- Over 5 hours of in-depth instruction and case study videos
- Worksheets and accountability that help you create your own Roadmapping offers
- A downloadable cheatsheet that maps out and summarizes the entire course
- 30 days of unlimited access to live coaching from Brennan and the DYF team
- Lifetime access to the Freelancers Guild
- Contracts that help you close Roadmapping engagements
- All the beautifully designed templates you need to sell and host Roadmapping
- Raw sales call recordings, email swipe copy, and other extras
Who is Brennan Dunn?
I’m Brennan Dunn, and for the last decade I’ve been working with clients. I started out as a freelancer, and after 3 years my business grew to an agency of 11 employees and a $2 million in annual revenue.
I love freelance consulting, but I’m hell-bent on helping other freelancers learn how to master the BUSINESS of freelancing. A lot of us (myself included) started freelancing because we’re technically solid… but end up learning the hard way being successful is much more than just being good at what we do.
In addition to this course, I write and podcast weekly for my audience of over 40,000 freelancers. I’m also the founder of RightMessage.io, a website personalization tool.
Who is Ben Lee?
Ben’s the founder of Neon Roots, a web agency based in Los Angeles, California. When he started his business, he was just another web development and design agency.
Over the last few years, Neon Roots has grown significantly. They’re doing multiple millions of dollars a year in revenue with a client roster that includes Epson, Tony Robbins, Snoop Dogg, and other entertainment and technology companies.
What fueled this growth? Rootstrap, a unique spin-off of Roadmapping that Ben developed with Brennan over the last two years through 1-on-1 coaching and the Consultancy Masterclass. Neon Roots is on track to doubling their revenue and size this year again as they continue to ramp up the value of their Roadmapping offerings.